I will:

• Send through my questionnaire to you to complete ahead of my work
• Once I have received your answers, I will perform the multi-channel or SEO specific analysis
• After you have received this (please expect it 2 working days after I have received your replies to the questionnaire) and read it through, I will answer one round of questions (Up to 5) via email.

This will be a comprehensive report, Including:

1. Situation analysis (produced from your answers in the questionnaire, to determine where you are, so that we can see more clearly where we need to go)
2. Objective setting – This will be boosting traffic to your category pages, but using the SMART goal setting method to set realistic targets based on the data from yourself and the market
3. Strategy – A broad overview of the direction to take – to take you from where you are, to where you want to be
4. Tactics – The tools and channels to be used to carry out the strategy
5. Actions – A 3-month timeline of specific actions to take, using the suggested tools and channels (this can of course be repeated in the long term
6. Monitoring – This is the monitoring that will need to take place every week to determine what has and has not worked. I will provide instructions on how to do this yourself (I can also do this as additional work down the road if required). Examples being determining which tools, messages and channels stand out as the highest performers (and the worst) and moving forward from there. We look at this as an ongoing experiment, starting from the well researched baseline in this report.