Project Portfolio

Results Obtained For A Recent Client

More calls and more reviews is what they wanted, and that is what they got. Businesses such as this that offer a high level of customer service with the ability to commit to the process over time – are the businesses that see the highest level of success. My work is primarily to amplify a business, and when that business is of a high standard, the additional leads that I generate over time convert into real sales.

Local SEO – UK Based Estate Agent – Conversion Summary

Project description.

This client wants to continue reducing their reliance on portals and their associated fees. They also needed to address their lack of online brand visibility that comes when attempting to compete within those portals and relying on them as the primary source of traffic and leads.

This led them to require higher online visibility in the correct geographical locations whilst focusing on targeted traffic with the highest likelihood of turning into a leads.

I got them started on my three month campaign kick-off, and they decided to stay on a monthly retainer from there after to maintain growth.

Broadly speaking, this involves the following:

Reputation Management
Local SEO
Content Creation
Conversion Optimisation

Skills and deliverables as shown to the right

Phone Calls From Local SEO Efforts – Steady Increase
Board Local SEO Activity Performance
A Section From My Report On Reputation Management – I Consistently Keep An Eye On Reviews To Flag Issues, and reply to all reviewers appropriately to re-engage – aiming at increased LTV
Unlike Other SEO’s – I Measure Keyword Performance as a Secondary Metric Behind Leads – Although This Is Still Important To Track
Website performance – Does Not Include Local SEO Results – Lead Focused Work
First Month Performance Summary Identified Priority Areas Of Focus That Previously Did Not Get It’s Due Attention – these being those marked as “Poor” and is currently a priority in progress
A Large Performance Gap was identified with the “0 Bookings Made From Your Business Profile” being Identified early – Useful For Future Growth Potential – Will Require My Local Service Ads Service In Addition – Call metrics are still gaining a steady increase from the GBP optimisations
My work focuses on identifying both the good and the bad, this allows for real action to take place from where you are, and there is always more to do, as long as you continue to grow
Website and Google Business Profile Conversions are displayed as separate metrics

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Every Estate Agent Has The Ability To Increase Their Online Visibility And Leads To Varying Degrees. Let Us Know Where You Are Currently Struggling And We Will See If We Can Help.